WHAT WE DO
With our team of strategists, writers, coders, designers and producers we assist clients in creating ground breaking narratives relevant towards direction of their story preferences and narratives that are compelling to specific audience. Combining newsroom experience, knowledge of language is our winning formula. We prioritise audiences that, once reached effectively, can change their behavior in ways that allow the client to achieve its communication goals and objectives.
This includes analysis of the audiences, with particular attention to the language they prefer, the biases they bring to the communication process and their expectations. We consistently deliver campaign plans that include detailed action plans, listing the optimal communication vehicles and activities that will reach and engage audiences in a way that is targeted, cost-effective and fully integrated. The more limited an organization’s budget, the more important it is that all the tactics within the action plan work together to deliver targeted messages at just the right time.